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Squeegees are an indispensable core consumable in the screen-printing industry; their quality not only affects the precision of the printed ink layer but also plays a critical role in ensuring the long-term stability of screen printing. In early April, Dou Weifeng, Chairman of the Screen Printing and Imaging Branch of the China Printing Technology Association, together with Zheng Jingwei, Chairman of Zhongshan Zhongyi Ink & Coating Co., Ltd., paid a special visit to a leading squeegee manufacturer—Changzhou Prete Printing Technology Co., Ltd. (hereinafter referred to as “Prete”).
In the traditional yet fiercely competitive niche of screen printing, Prete has leveraged precise market positioning in the high-end segment and a sustained strategy of “micro‑innovation” to grow, over 15 years, from a small consumables supplier into a provider of screen‑printing solutions serving more than 2,500 electronics companies. Behind this remarkable journey lies the deep commitment and relentless drive of its post‑80s founder, Chao Yaping.

From “selling products” to “providing solutions”

Founder Chao Yaping keenly recognized that high-end customers seek not merely consumables, but tailored solutions perfectly aligned with their specific use cases. To this end, Prete has moved beyond the traditional “supply‑based” service model, establishing an end-to‑end service framework that encompasses pre‑sales consulting, in‑sales customization, and post‑sales technical support.
Pre-sales: We offer free screen-printing process diagnostics and solution design, tailoring custom screen frames and squeegee assemblies to meet your product’s precision requirements, material specifications, and production capacity needs.
During sales: Real-time synchronization of production progress, working with customers to complete sample testing and adaptation/debugging.
After-sales service: A 24-hour technical team is online, providing rapid issue resolution within 72 hours. In addition, we have established a digital service platform that enables customers to track order status in real time and access quality‑control data, ensuring transparent and efficient service. Products

From product to brand, build differentiated competitive barriers.

Under the leadership of founder Chao Yaping, Prete has consistently adhered to a strategy of “high-end positioning, professionalization, and brand building,” refusing to compromise on quality for short-term gains and gradually establishing three key differentiating barriers:
Technical Barriers: The company holds multiple patents in screen-printing materials and processes, achieving domestic breakthroughs in micron‑level printing technology and wear‑resistant elastic‑matching, with certain technical metrics matching or even surpassing those of imported brands.
Customer Barriers: Focused on the high-end precision manufacturing sector, the company has cultivated a portfolio of over 2,500 premium clients spanning high-growth industries such as electronics, photovoltaics, and biomedicine, with a high-quality and stable customer base.
Brand Barriers: By positioning itself as “high-precision, highly stable, and offering customized services,” the brand has established a benchmark for domestic players in the high-end screen-printing segment, challenging the conventional perception that “imported = premium.”

An organizational structure that equally emphasizes high-standard management and humanistic care.

At the corporate governance level, Prete adheres to a dual approach of high‑standard management and humanistic care, establishing an organizational framework that is both standardized and well‑structured, while fostering unity and collective momentum.
An enterprise’s organizational structure is, at its core, a concentrated reflection of the founder’s management philosophy and governance vision. Walking into Prete’s production workshop, one finds a well‑organized, orderly layout with clearly defined workflows. The company’s implementation of 6S on‑site management has reached a leading domestic standard, delivering remarkable results through standardized, meticulous operations—and even drawing industry peers to visit for benchmarking and learning. Stringent on‑site controls and rigorous facility‑management practices ensure product quality consistency and production standardization from the ground up, laying a solid foundation for high‑quality delivery.
Beyond rigorous and standardized production management, Prete integrates systematic human‑centered care into its team‑building efforts, empowering employees’ growth through a balanced approach that combines strength with flexibility. In recognition of the high‑pressure, performance‑driven nature of sales roles, the company has established dedicated mental‑health support positions, maintaining ongoing attention to employees’ physical and psychological well‑being and promptly addressing work‑related stress and negative emotions. To foster long‑term motivation, the firm has implemented an employee stock‑ownership program: senior, long‑tenured staff are eligible for annual profit‑sharing, and even as they approach retirement, they may retain their equity for a specified period, after which the company repurchases it at cost. This mechanism helps solidify the core team and safeguard employees’ long‑term interests.
Beyond focusing solely on the workplace, Prete extends corporate culture to employees’ family lives. Company team-building events and annual gatherings are organized around families and deliberately scheduled during the summer, striking a balance between fostering parent–child bonding and creating quality family time. The annual gala also features an “Education Scholarship” program, encouraging employees’ children to excel in their studies and cultivate a spirit of curiosity. By integrating employees’ families into the company’s care ecosystem, Prete brings its warmth into the home, further strengthening employee cohesion and cultivating a highly stable, tightly knit team dynamic.
We establish rules through rigorous management and unite people with heartfelt humanistic care. A meticulously structured system provides a solid foundation for the company’s growth, while warm, empathetic support strengthens team cohesion. This balanced organizational framework not only underpins the enterprise’s long-term, stable development but also fosters strong internal unity and robust intrinsic momentum.

Targeting the high-end market, we build product barriers through “minimally invasive” innovation.

In terms of market‑competition strategy, founder Chao Yaping demonstrates clear business acumen and decisive strategic judgment: Prete has consistently focused on the high‑end segment, targeting premium customers, while resolutely rejecting cutthroat price wars and product‑line homogenization. When a particular market segment becomes overcrowded and competition intensifies, he boldly makes tough choices, exits in a timely manner, and pivots to new, higher‑value‑added areas. This composure—this ability to let go and prioritize—is rooted in the company’s deep understanding of innovation and its steadfast commitment to putting that vision into practice over the long term.
In the view of founder Chao Yaping, innovation is not merely about groundbreaking, first‑of‑its‑kind inventions; it also encompasses precise product iterations, meticulous refinements, and process upgrades—all aimed at accurately identifying and fulfilling latent, often unarticulated market needs. This approach represents a pragmatic form of high‑value innovation. Take Prete’s best‑selling squeegee as an example: in an intensely competitive industry, the company did not rely on low pricing to break through; instead, it focused on painstaking attention to detail and continuous improvements in manufacturing processes, leveraging its differentiated advantages to carve out a niche and take the lead in the market.
Technological innovation continues to be implemented, yielding a wealth of patent achievements: At present, Prete holds two invention patents, 31 utility‑model patents, and one design patent, with an additional five patent applications currently under review. The founder maintains a low‑key, prudent approach, eschewing blind, rapid scaling in favor of solidifying the company’s core operations and ensuring stable incomes for employees. Supported by a well‑structured organizational framework, deep technical expertise, and sustained innovative capacity, the company is poised for steady improvement and sustained growth—a trend that has become inevitable.

A bold leap from consumable supply to system‑level solutions.

In the high-end segment of screen printing, Prete has achieved a pivotal leap—evolving from a standalone consumables supplier into a system‑solution provider that integrates materials R&D, precision manufacturing, and end-to‑end technical services. This transformation is far more than a mere expansion of offerings; it represents a profound rethinking, shifting from a product‑centric mindset to one centered on customer value—and it has forged the robust confidence needed to establish a firm foothold in the premium market.
In the view of founder Chao Yaping, the leap from consumable‑based supply to end‑to‑end system solutions is, at its core, the inevitable outcome of long-termism prevailing over short-term gains: “For small and medium-sized enterprises seeking to compete in the high-end market, it’s not enough to focus solely on immediate orders. You must stay grounded, truly understand your customers, and help them solve their most pressing challenges. By refining your solutions to perfection and delivering service that resonates with your clients, they will naturally choose you and place their trust in you.”
Today, the company’s team of over 80 employees serves more than a thousand clients annually, establishing itself as a formidable domestic force in China’s high-end screen‑printing sector. Looking ahead, the founder stated that the company will remain committed to its premium positioning, continue investing in micro‑innovation, and deepen its expertise in high‑value‑added fields such as precision electronics, new energy, and biomedicine. It also plans to gradually expand into overseas high‑end markets, aiming to make Prete a “Chinese hallmark” on the global stage of high‑end screen printing.